We act as a digital experience partner for a wide range of industries ranging from start-ups to Fortune 500 companies that strive to put their customers first and transform the organization faster.

User Experience defines digital interactivity today as it is one of the key parameters for delivering superior Customer Experience. It captures the essence of the most important areas related to brand usability, desirability, and functionality that culminates in overall product usability. ACL Digital ensures that our design process is an amalgamation of all the above areas while keeping the users’ persona (both Business and Consumer) along-with functionality at the center of the design.

 Overview_Experience Design

Experience Design Offerings

We build our capabilities around Business, Experience, Technology, and Delivery, providing end-to-end customer experience solutions spread across different domains.

Build Products and Services

Build Products and Services

We help our clients rethink complex problems, make use of unexplored opportunities, and design valuable solutions.
Innovation Incubator

Innovation Incubator

Jointly explore, validate and accelerate new business and digital opportunities while setting a stage for MVP, launch strategy and scale process.
Improve Product Experience

Improve Product Experience

Heuristic evaluations, understanding what users want and explore initial concepts and transforming normal actions into the more immeasurable CX.


Orchestration and optimization of people, processes, and craft in order to amplify design value and impact at scale.
Design Systems

Design Systems

Developing reusable assets, patterns, components, and guidelines to deliver consistent experiences and brand messaging to optimize teams and improve business outcomes.

Experience Design Services


ACL Digital provides strategic innovations and experience design solutions to various clients across the globe.

Our interdisciplinary thinking helps clients to innovate, integrate and transform their business. We partner with clients to envision future, unfold business opportunities and elevate the human experience. Our product design and experience (PDX) process provides valuable user and decisive foresight which inspires enduring solutions.

Our passion is to transform ideas into meaningful digitally driven experiences. We believe innovation happens only at the intersection of business needs, user expectations, and technologies.

Key services include

  • User Research & Analytics
  • Persona and Scenario Modeling
  • Strategic Roadmaps and Frameworks
  • Wire-frame & Prototyping
  • Information Architecture
  • Heuristic Evaluations
  • User-Centered Design
  • Accessibility Services
  • Concept Development
  • Interactive Design
  • Usability Testing
  • Data Interaction and Visualization