9 Questions to ask while Identifying a Retail Personalization Vendor

Personalization is effective only when it is constantly assessed based on customer journeys. It is necessary to continuously experiment and adjust the strategies to make it successful.

Organizations that have fully invested in all types of personalization will outsell companies that have not. So, retailers are constantly looking out for methods to help them achieve higher average order value, higher customer lifetime value and, drive customer loyalty by engaging customers with digital product recommendations and personalized offers and promotions. The ultimate need is to develop an efficient personalization engine, what was once a nice to have an option for the retailers, has become a mandate now. But, selecting a retail personalization vendor is always challenging. So, here is a checklist of questions to evaluate your retail personalization vendor.