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Why Migrate to Drupal Experience Platform?

Published Date

March 4, 2021

Read

5 minutes

Written By

Renoj Raphael

Content is the foundation of every experience in the modern business landscape. A Content Management system (CMS) with a Headless, Decouple or content as a service (CaaS) architecture plays a crucial role in building personalized digital experience in every organization, starting from the brand and customer to employee experience.

Organizations should invest time in evaluating and selecting the right system to meet the rising demands and expectations of customers amid the increasing number of channels in the future. CMS provides the structure and interface to help you create, manage, and deliver digital experiences to the customer on any number of digital touchpoints. However, in the new digital technologies landscape, the traditional CMS does not suffice. As CMS is evolving with the evolving digital world, organizations need to select the right CMS that could be transformed into a Customer enablement platform.

The commonly used buzzwords to describe the CMS types are traditional, headless, and hybrid. Let's explore the different types of content management systems, in what ways they differ, and how to decide which type of CMS best suits your organization.

Traditional CMS

The traditional Content Management system is developed to create and publish HTML content directly to the web with a low-code approach.  It manages the complete process starting from content authoring to publishing the content to the browser, which the end user sees. In such type of CMS, both the front and the back-ends are tied together.

 

Inforgraphic-Why Migrate to Drupal Experience Platform 01

 

Headless or decoupled CMS

Headless, decoupled or CaaS - all drives to the channel-agnostic method of content delivery. The front and back-end systems are decoupled, separated from each other with Drupal providing endless opportunities for delivering content digitally. As the content is not tied to a specific front-end framework, the content can be pushed to any customer experience touchpoints such as the mobile app, browsers, voice devices, eCommerce, Print, wearables, social media, IoT, chatbots, AR/VR, and Kiosk.

 

 Inforgraphic-Why Migrate to Drupal Experience Platform 02

 

Hybrid CMS

Hybrid is a combination of both traditional and decoupled approaches to content management.  The hybrid approach delivers content consistency across channels & organizations and provides more content control and a future-ready experience to the brands.

What makes Drupal, the best digital experience platform on the web?

Drupal is an open-source digital experience platform (DXP) that leverages content as a service (CaaS), and is used by more than a million sites globally.  A solution that drives a next-generation headless & CaaS portal experience platform with Low-code /no-code content authoring, marketing, and advanced security, Drupal solves some of today's most critical business challenges.

The last 20 years of trust makes Drupal stand out as the best digital experience platform (DXP) on the web expanding to a billion-dollar industry. With its robust content Management tools, advanced APIs for multi-channel publishing, and a track record of endless innovation, Drupal Experience Platform can be the heart of your digital presence.

Let’s explore the reasons why industries across the globe consider Drupal as one of the leading Experience platforms.

  • Security: Drupal is designed with an uncompromising security standard.  The security features are built with a granular access control and database encryption.

  • Performance & Scaling: Drupal supports rapid content growth, content caching, and server scaling capabilities. Drupal’s scalability delivers consistency across platforms with the increase in number of mobile users by rendering and catering to changing needs of the content quickly.  As per Google, if a site takes more than 3 seconds to load, the user abandons it, directly impacting the revenue.

  • Multilingual: Drupal has the capability of supporting around 100 languages. The automated language translation allows Drupal to reach a global audience with localized content. From boosting search engine optimization to enabling higher conversion rates, multilingual sites play a crucial role in widening the audience reach. People prefer browsing the content in their native language and doing transactions.

  • Accessibility: Drupal adheres to all the Web Content Accessibility guidelines related to reaching 100% of your audience. It increases every audience’s reach by providing a platform that’s accessible to people with a range of digital disabilities. Drupal Experience Management platform enables organizations to achieve semantic code handling for screen readers and W3C standards.

  • Marketing Automation: In the digital world, integrations play a significant role for every organization to advance their marketing communication across diverse channels. Drupal’s integration features effortlessly connect to marketing automation tasks, such as email marketing, CRM, social media, analytics, optimization, and delivering the right content at the right time.

  • Content Authoring: Drupal's authoring experience with a ‘What You See Is What You Get (WYSIWYG)’ editor streamlines the content creation experience and is designed as a web publishing tool. Drupal's web services support functions as a content repository which is accessible through an API that brings multi-channel digital experience, mobile web browser experience, and native mobile apps.

  • Personalization: Drupal delivers relevant content specific to your audiences’ needs. It provides a customized experience and focuses on your business's user personas and segment visitors across devices. It enables organizations to target their prospect with real-time behavioural personas by displaying a personalized marketing message, case study examples, recommended product, and much more.

  • Content as a Service: Drupal helps organizations decouple the front-end and back-end to scale content across silos. Headless, Decouple or CaaS Drupal offers a preconfigured development environment with a full-scale digital content lifecycle management. Drupal allows creating reusable content, displaying in various layouts,  providing better responsive experience and personalized content for targeting audience, and customizing views for content authors and editors. Now, with Drupal’s CaaS, front-end development is not tied up with the content management system anymore.

  • Mobile-First Design: Iterating a design focusing on the smallest target device screen size, a strategy for optimizing a website's display using CSS, and JavaScript to respond to different device capabilities. Drupal provides a Mobile-first design approach to content authoring. With prebuilt Drupal modules for the admin to manage the site through mobile, advanced support for responsive theme building, image breakpoints, and responsive tables.

  • User Experience: Drupal offers a seamless user experience to help developers create intuitive user interfaces using a wide range of add-ons and feature-rich toolsets. The adaptability in such features allows developers and marketers to equally leverage and create a memorable customer experience.

  • Community: Drupal has a community of over 1.4 million users in 200+ countries. The organization contributes to innovation, development of new tools, while providing expert insights on the Drupal brand and platform. The community contributions have secured Drupal’s position as the world's most used Digital experience platform, and the leading global consortiums are migrating towards Drupal.

The future of Drupal as a promising CMS platform for exceptional digital experiences

The extreme traffic burst with rich content sites like Grammy Awards and NBC Olympics, and the big enterprises’ need of multi-channel sites with custom content such as Pfizer and weakther.com are powered by the Drupal Experience. The Decoupled or CaaS approach and the high security with the open community support in the Drupal platform makes the CIO and CMO organizations rethink the move from other traditional CMS to Drupal experience.

About the Author

Renoj Raphael Digital Experience

Renoj Raphael is a Director within Digital Experience Consulting practice. A technologist who thrives on innovation always wants to build new businesses while solving real-world problems through design and technology. A seasoned executive with over 20+ years of experience in Product Strategy & Innovation, Customer Experience & Design, Client relationship management, Experience portal, digital marketing, and purpose-driven organizational branding is his core capabilities. Renoj can be reached at renojr@acldigital.com

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