ACL Digital Developed One Unified Portal for a Leading Automobile Manufacturer
Overview
The client is one of the leading manufacturers of automobiles and was looking for a technology partner who could help them to purchase, resell and know about vehicle specifications through one portal. This project leverages AEM as a CMS solution, Magento as the eCommerce solution, and other supporting systems in today’s technology landscape, focusing on developing innovations across the globe.
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Challenges
Updating legacy technology built on conventional technology
Migrating to AEM by incorporating new and customized features.
Balancing both design and functionality.
Rebranding a multi-user experience required coordination and collaboration among different teams and stakeholders
To control the overall project timeline and cost while keeping a check on additional resources and expertise
Solution
- AEM CMS, the AEM instance is Autoscaling enabled with Containers based Architecture with auto-scaling enabled; the system can scale up or down based on the visitor’s volume.
- Dynamic Media: this framework and suite of components allow marketers to customize and deliver interactive multimedia experiences across all devices.
- AEM CIF Core: Components provide advanced configurations to customize the URLs for product and category pages. Many implementations will customize these URLs for search engine optimization (SEO) purposes.
- Assets Brand Portal: Asset contribution enables the brand portal users to upload assets to Brand Portal and publish them to Experience Manager Assets without access to the author environment.
Outcomes
Streamlined Purchase Process
The client can purchase and resell vehicles through one portal, which can streamline the purchasing process and improve efficiency
Improved Vehicle Specifications
Easily access vehicle specifications through one portal, which can improve their overall understanding of their products and better serve their customers.
Global Innovation
Developing innovations can result in increased market share and improved revenue
Autoscaling Enabled
The AEM instance can scale up or down based on visitor volume improving website performance
Customizable URLs
Improves search engine optimization (SEO) and makes it easier for customers to find the right products
Simplified Asset Contribution
Assets Brand Portal allows users to upload assets to the brand portal and publish them to experience manager assets without access to the author environment
