AI-Powered Performance Marketing for a US-based Digital Advertising Platform Provider
Overview
The client is a digital advertising platform provider offering AI analytics-powered performance marketing solutions that are trusted to deliver millions of the most qualified, high-intent customers to many of the world’s biggest brands. By partnering with ACL Digital, the client leveraged advanced AI analytics and a comprehensive SaaS-based solution, successfully addressing the challenges of digital advertising and empowering advertisers to achieve their marketing objectives efficiently and effectively.
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Challenges
Unified interface requirement between advertisers and B2B partners
Mitigating spam clicks was crucial to maintaining the integrity of advertising campaigns
Required a single interface to manage advertising campaigns across multiple platforms, including Google Ads, Google My Business, and Bing Ads
Solution
- Unified Interface: A centralized platform was developed to facilitate seamless interaction between advertisers and B2B partners
- Spam Click Prevention: Advanced algorithms and AI-powered analytics were employed to detect and prevent spam clicks
- Multi-Platform Advertising Integration: The platform was integrated with leading advertising platforms such as Google Ads, Google My Business, and Bing Ads, providing advertisers with a single interface to manage campaigns across multiple channels efficiently.
- Optimized Budget Management: Performance-based payment models were introduced, allowing customers to pay only for services rendered
- Multi-Channel Support: The platform supported various advertising formats, including clicks, forms, emails, and messages, catering to diverse marketing strategies and objectives
- Integrated Reporting: Comprehensive reporting functionalities provided advertisers with insights into campaign performance, facilitating data-driven decision-making
- Analytics Pulling Mechanism: The platform offered flexible analytics pulling mechanisms, allowing users to access usage and click analytics over different time intervals, such as 7-day and 30-day periods
Outcomes
- Improved collaboration between advertisers and B2B partners, fostering stronger relationships and smoother workflows
- Safeguarded advertising budgets and maintained the authenticity of campaign metrics.
- Streamlined advertising management, saving time and resources for advertisers
- Optimized budget allocation by aligning payment with actual campaign performance
