Product Recommendation and Information Discovery with Gen AI for a Global Adhesive Leader
Overview
A global leader in the adhesive industry, known for its portfolio of iconic brands and products, faced challenges in enabling its sales teams to quickly and accurately access product information. ACL Digital partnered with the client to design and implement a Gen AI–powered solution that streamlined product discovery and unified information retrieval across multiple content sources, improving usability for frontline sales teams.
Download Case Study
Challenges
Complex Product Discovery
Thousands of SKUs and detailed technical specifications made it difficult for sales executives to identify the right product efficiently.
Pricing Discovery Challenges
Variability across SKUs and regions made it difficult for sales teams to access consistent pricing information.
Customer Experience Gaps
Inaccurate or delayed product recommendations impacted overall customer interactions.
Training Overheads
New product introductions required significant effort to train sales teams effectively.
Fragmented Information Sources
Product information was distributed across Excel files, PDFs, Word documents, videos, and audio files, making navigation and retrieval time-consuming.
Solution
ACL Digital implemented an OpenAI-powered solution with a scalable, performance-optimized architecture, integrated automation frameworks, and continuous monitoring to enable efficient product discovery and reliable information access.
- Secure Data Pipelines: Real-time processing of multiple data formats, including videos, audio, PowerPoint presentations, and PDFs.
- Intelligence Layer: Retrieval-Augmented Generation (RAG), structured data agents, and prioritization models to enable contextual and relevant responses.
- Vector Database: A highly scalable storage and retrieval layer built on Databricks to enable efficient semantic search.
- Chat and Search Interface: An intuitive AI-powered interface enabling frontline sales teams to access product information instantly.
Outcomes
- Enhanced Customer Experience: Improved accuracy and speed of product recommendations enabled better customer engagement.
- 80% Reduction in Frontline Enablement Effort: Significant decrease in frontline sales enablement effort and training overhead.
- 90%+ Reduction in Information Mining Time: Faster retrieval of relevant insights from PPTs, PDFs, and other unstructured sources.
