Digital Health Platform for a German Healthcare Product Manufacturer
Overview
Concept design and Development for a German healthcare product manufacturer with multiple business divisions present in 30+ countries and a vast distributor network across 100 countries. The platform’s goal was to consolidate and modernize existing applications, provide a unified and personalized Customer Experience (CX) across digital touchpoints and gain real-time insights
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Challenges
Transforming and modernizing existing applications to provide a “Unified” Customer Experience (CX)
Eliminate Data “islands”
Increase revenues from New Digital channels
Reduce TTM to launch new applications, and reduce TCO
Solution
ACL Digital strategized, conceptualized, and developed the healthcare digital platform and application blueprint. A visual clickable prototype was developed as a deliverable through multiple design engineering workshops onsite in Germany together with all senior business leaders and the core IT team.
- Digital Strategy Consulting
- Innovation workshops
- Vision and CX design
- Applications & system study
- Digital strategy & operating model
- Executive briefing & CXO alignment
- Digital Strategy Consulting
- Platform requirements definition
- Application gap assessments
- Platform architecture design (core systems integration, 3rd party integrations, security & compliance, performance, data integration, …)
- Platform functionality development & deployment (Microsoft Azure)
- Application development and hosting on Azure cloud
- Mobile app development and release via App stores
- Data migration and country-specific customization of Apps
Outcomes
- Scalable, secure and extensible digital health platform for global customers with aadherence to Security compliances (GDPR)
- Greater operational efficiency via harmonization of digital assets, improved content, customer reach, and 3P integrations
- 25 – 40% faster rollout of new Digital Apps or Products (SaaS) by reuse of platform services and 30 – 40% reduction in TCO
- Platform development was completed in a record duration of six months and brought immediate RO
