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Digital Health Platform for a German Healthcare Product Manufacturer

Industry

Services

Product Innovation & Engineering , Data & Intelligence , Customer Experience & Design

 

Overview

 

Concept design and Development for a German healthcare product manufacturer with multiple business divisions present in 30+ countries and a vast distributor network across 100 countries. The platform's goal was to consolidate and modernize existing applications, provide a unified and personalized Customer Experience (CX) across digital touchpoints and gain real-time insights

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Challenges

 

Transforming and modernizing existing applications to provide a “Unified” Customer Experience (CX).png

 

Transforming and modernizing existing applications to provide a “Unified” Customer Experience (CX)

Eliminate Data “islands”.png

 

Eliminate Data “islands”

Reduce TTM to launch new applications, and reduce TCO.png

 

Increase revenues from New Digital channels

Increase revenues from New Digital channels.png

 

Reduce TTM to launch new applications, and reduce TCO

 

 

 

 

Outcomes

 

  • Scalable, secure and extensible digital health platform for global customers with aadherence to Security compliances (GDPR)
  • Greater operational efficiency via harmonization of digital assets, improved content, customer reach, and 3P integrations
  • 25 – 40% faster rollout of new Digital Apps or Products (SaaS) by reuse of platform services and 30 – 40% reduction in TCO
  • Platform development was completed in a record duration of six months and brought immediate RO
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