B2B Enterprise Digital Auction Platform
Overview
The customer is based in the USA and is the world’s largest wholesale auto auction based ontrade volume with 145 auctions located in North America, Europe, Asia and Australia, offering complete remarketing products and services to enable buyers and sellers transact with ease
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Challenges
The client wanted to digitally transform and was lacking a unified and secured platform wherein both consumer and merchants can connect
Need for an application that will provide the functionalities like Virtual Loyalty, Couponing, Information Pushing, wayfinding, tracking, ordering and a whole lot more
Solutions
ACL Digital came up with an iOS application that targets the showroom setup for automobile dealerships. The application had the following features:
- The Application uses BLE technology along with Estimote beacons to identify the nearby vehicles and provides all the vehicle specific information like model name, picture, price, engine, performance and etc to the application
- It enables sales team attending customers in large enterprise premises/dealer shops by having meaningful, interactive discussions by using beacons and iPad application
- Captures the details of the customer and push the product details about cars when the customer is moving around the place
Outcomes
- Improved Buying Experience - allows buyer to inspect cars of their choice without any supervision
- Improve - Sales Intelligence before the sale
- Inventory - manage inventory, see on and off lot location of vehicles and get alerted to basic vehicle maintenance like low battery
- Participating Dealers Annually
- Vehicles Registered Annually
- Auctions Weekly
