Development of a Shopping Portal for a US-based Organic Wine Subscription Company
Overview
Our client is an organic wine subscription company that leverages AI to provide personalized wine recommendations for every occasion. They have integrated several key components to power their business, including HubSpot for CRM, Shopify for e-commerce, Stripe for payment processing, and a Content Management System (CMS) for website content management. By developing an AI-powered portal for wine shopping in partnership with ACL Digital, our client has redefined the wine shopping experience, providing customers with personalized recommendations and streamlined functionality, ultimately driving customer satisfaction.
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Challenges
Create a content-rich subscription and a-la-carte-based e-commerce app for users to purchase organic wines
Develop an AI/ML-powered wine recommendation engine based on user lifestyle and preferences
Devise a mechanism to manage inventory, payments, tax fulfilment, gift cards, wine contents, and customers
Handle development, testing, UI/UX, and DevOps for the entire portal
Solutions
- User Experience Design: Designed UX and developed UI while integrating backend APIs for managing customers, subscriptions, shopping carts, payments, and shipping
- AI-Powered Recommendations: Developed a wine recommendation engine using various ML techniques and created an AWS pipeline to utilize data through REST APIs
- Third-Party Integration: Integrated with various third-party providers, including Shopify, Content Stack, Advatix, Google Analytics, Stripe, HubSpot, and Rise AI, for enhanced functionality
Outcomes
- Customers received personalized wine recommendations, which enhanced their shopping experience
- Integration with third-party providers streamlined operations and enhanced functionality
- Scalability of portal allowed for future growth and expansion
- Improved efficiency and reduced manual effort
