Enterprise Digital Platform Member Registration
Overview
The customer extended its branch in India as one of the leading Wholesale Players and Operates 20+ Wholesale Stores and 3 fulfilment centers. These stores span over an area of 50,000 square feet offering more than 5,000 SKUs across multiple product categories.
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Challenges
Reducing human errors in the paper-based registration
Delivering a single version of truth about customer/member data
Reducing the cycle time of on-boarding a member from days to minutes
Solution
- ACL team digitized the complete membership onboarding process using Web, Android Mobile app and Self-Registration portal. The mobile and web-based enterprise platform enabled complete digitization of the currently used paper based manual processes and seamlessly integrated with customer’s global CRM
- Android Mobile App for Business Development Associates(BDA) to visit the members at their stores and create/renew memberships, add add-on members and issue membership e-cards
- Web Portal/platform for store Associates to create/renew memberships, issue ecards, data quality
- Third party Integrations including e-Governance systems, Azure OCR, Self registration portal, and legacy back-office app for data and services
Outcomes
- Membership automation enabled members to purchase from Stores, both online & offline, and fulfilment centers providing them with seamless experience
- Simplified mobile user experience helped BDAs to capture the application details and the required documents on the fly
- 700+ Business development associates
- 1 mn+ Planned activations to be achieved soon
