Hyper Personalized Consumer Experience through Travel Documentation for a Spanish Travel Technology Company


Travel & Hospitality


Digital Experience , Product Engineering , Professional Services



The client is a major Spanish IT service provider with revenue of more than US $5 bn in the travel and tourism industry across the globe.

Covering about 190+ countries, their Global Distribution System (GDS) uses real-time inventory to provide services to its end users.

GDS platform links its products and services across all three travel sectors, namely, airline reservations, hotel reservations, and car rentals.

Overview-Hyper Personalized Consumer Experience



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Unstructured and ambiguous travel documents for itinerary & e-ticket receipt

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Unavailability of customized & personalized travel information for the flyers/travel agencies across the world in their native language

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Lack of user-friendly additional information for flyers/travel agencies regarding their allowance, status check on their trip and country specific content

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Lack of any media content to display in the itinerary and e–receipt documents





  • 360-degree travel information experience was delivered to the customer
  • Real time accessibility and ease of mobility at any time and from anywhere
  • Improved customer engagement through customized rules that include chosen triggers, email IDs, and notification channels
  • End to end tracking by capturing success/failure delivery notification information in queue to travel agencies across the world
  • Hyper personalized travel documents made available in more than 15 languages across the globe
  • Increase in business revenue due to faster processes & higher customer satisfaction
Outcome-Hyper Personalized Consumer Experience