Hyper Personalized Consumer Experience through Travel Documentation for a Spanish Travel Technology Company


Travel & Hospitality


Digital Experience



The Client is a major Spanish IT service provider with revenue of more than US $5 bn for the travel and tourism industry across the globe.

Covering about 190+ countries, their Global Distribution System uses real-time inventory to provide services to its end users.

GDS platform links its products and services across all three travel sectors, namely, airline reservations, hotel reservations, and car rentals.

Hyper Personalized Consumer Experience


The Challenge

The client approached ACL Digital to address:


e-ticket receipt

Unstructured and ambiguous travel documents for itinerary & e-ticket receipt 

personalized travel information

Unavailability of customized & personalized travel information for the flyers/travel agencies across the world in their native language


Lack of user-friendly additional information for flyers/travel agencies regarding their allowance, status check on their trip and country specific content

e–receipt documents

Lack of any media content to display in the itinerary and e–receipt documents







The hyper personalized & dynamic travel document implementation helped the customers to access their travel information in real time, which consequently improved and enhanced the overall customer experience and satisfaction.

Hyper Personalized Consumer Experience