ACL Digital worked with the client to clearly understand the Digital Experience the client wanted to deliver to it’s customers. Our solution included:

• Experience Creation Understanding: Content strategy and audio experience
• Design Language: Creating a brand affinity through proximity of the design and technology enabled experience with the company brand guidelines, aesthetic elements and engagement with the portal. The responsive design adopted, reflected complete conceptualization of the portal and a deep understanding of the needs and wants of the end-users. In-line with the always on the move digital world and consumers, the responsive design approach reacts to the changes in devices and browsers by adjusting the placement of design elements to fit in all the form factors starting from desktops, laptops, tablets, and mobile.
• Digital Technology Architecture: Translating the strategy into well-defined easy to use information architecture which provides effortless navigation through the podcast series’ and periodically published episodes.