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Digital Transformation of the Podcast Business for an American Mass Media and Entertainment Conglomerate

Industry

Media & Entertainment

Services

Digital Experience , Experience Portals

Overview

 

The client is a $35bn+ US based Mass Media & Entertainment Conglomerate and has significant presence in the US and international markets in the development, production, and marketing of broadcasting, streaming and content businesses. It owns a premium content studio that works by leveraging the capability and scale of the client.

The premium content studio business operates in creating content for some of the World’s top organisations such as Amazon, Netflix, Youtube and others.

​​​​​​Drupal Experience portal development

The Challenge

ACL Digital has leadership in providing cutting edge levers in both business strategy and technology to enhance Digital businesses. The Client approached ACL digital to

 

Global Brand

Enable building a global Brand and Digital platform providing unparalleled audio experience in the Podcast entertainment market

Podcast

Develop a Podcast portal to air the podcast series consists of multiple episodes

Google podcasts

The client also wanted to integrate popular podcast platforms such as iTunes, Google podcasts, Spotify, etc

Digital Experience Transformation Highlights

 

 

  • The solution is defined on Digital Branding and Marketing strategies and integrated with the social and popular podcast platforms such as iTunes, Google Podcasts, Spotify, etc.

  • Drupal Digital Experiences help podcast production to publish and manage the content.

  • The responsive design approach makes web pages render well on a variety of devices and screen sizes.

  • Audio Experience by integrating the Art19 podcast solution.

  • Drupal’s API-first architecture and third-party integrations help to deliver the portal on a compressed timeline.

  • Followed an Agile delivery and an open collaborative and communicative approach with the suite of products Jira, Confluence, and Slack.

  • Pantheon WebOps Hosting platform automates the portal development, test, release, and support process.

 

podcast experience